the capacity to have an effect on the character, development, or behaviour of someone or something, or the effect itself.

In our discussion of social skills and your ability to affect others, BROJO distinguishes between Influence and manipulation. Influence is seen as helpful, and values-based. Manipulation is seen as ultimately unhelpful. See the detailed discussion under manipulation for more detail.

Positive, values-based forms of influence can include;

• Charisma
• Self-confidence
• Dressing well (but, representive of one's identity and financial means)
• Cleanliness, breath, and scent
• Body language
• and more